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Larky Expands Into Canada with Sunshine Coast Credit Union
Ann Arbor, MI – May 16, 2016: Today Larky announced that its client base has extended to Canada. After evaluating Larky’s offering, Sunshine Coast Credit Union in British Columbia has chosen to pilot...
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Interview: The State Bank
The State Bank continues to differentiate with a mobile perks program powered by Larky. Perks + is was launched in December of 2014. We recently had a chance to sit down with Stacey Webb, Senior Vice...
View ArticleEleven Tactics for Financial Institutions to Shift Their Marketing Spend...
Make your marketing dollars work harder! Gain some sensible ideas for how to reallocate a part of your marketing budget to measurable activities that strengthen user relationships.
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In a Banking App: What Do People Expect?
Once upon a time, financial institution (FI) account holders were excited just to check their balances on their cell phones. Today, their expectations are vastly different (and higher). They want to...
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How the Younger Market Prefers to Engage With Their Financial Institution
A recent Pew survey predicted that by 2028, Gen Xers will outnumber Boomers, with millennials having already passed them in 2019. Gen Zers are also becoming a desirable market. Clearly, this younger...
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The Psychology Behind Push Notifications
“You’ve got mail!” No matter the generation, and even if they don’t know where it came from, most people are pretty familiar with AOL’s iconic three-word push to stay connected. From the moment the...
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10 Contact Methods to Help FIs Reach Their Account Holders
Contacting account holders used to be simple. Financial institutions (FIs) sent letters, and if they wanted the account holder to return something, they included a reply envelope. In fact, even in a...
View ArticleNew Faces at Larky as Expansion Steams Ahead
The nudge® engagement platform empowers financial institutions to connect with their audience at the right place and time. – FOR IMMEDIATE RELEASE FINANCIAL/BUSINESS MEDIA – Media Contact: Jamie Reoch...
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How Video Can Help Your FI Connect With Home Audiences
While grappling with everyday activities during the coronavirus outbreak, financial institutions (FI) face a slew of massive challenges. After all, simultaneously complying with physical distancing...
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Win Account Holder Loyalty with Mobile Apps
Easy to use, convenient to operate and secure to access, mobile apps transform the way finance information is delivered to account holders by making it available anytime, anywhere. These capabilities...
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How Financial Institutions Establish Cohesive Brand Outreach
For any financial institution (FI), meeting the anytime-anywhere needs of account holders must be the top priority to hold their own against competitors. Brand exposure is required to highlight this...
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How account holder segmentation can help your financial institution
Whether you represent a new bank or a credit union, knowing how to improve account holder relationships is essential to your operational success. One of the most effective ways to accomplish this...
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Get a holistic view of millennial and Gen-Z account holder activities
Whether you operate a credit union or a bank, you might be aware of the increasing expectations that modern account holders have for their financial institutions (FIs). From specific lending solutions...
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How To Improve Audience Outreach with Lock-Screen Messaging
For any financial institution (FI), meeting the anytime-anywhere needs of account holders must be the top priority to hold their own against competitors. Brand exposure is required to highlight this...
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How To Improve Audience Outreach With Lock-Screen Messaging
For any modern financial institution (FI), one-to-one communication proves to be a valuable messaging tool. In its purest form, it can be used for payment reminders or holiday greetings. But with the...
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How to Keep a Consistent Brand Voice Across All Channels
Community financial institutions (FIs) realize that their brand voice is their distinct identity, but creating an identifiable tone is not enough in itself. Your FI’s brand voice needs to be...
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How to Evolve With Your Audience’s Expectations
Understanding what your audience needs, wants and expects from you is a crucial part of any business model, especially in relation to accessibility and the online experience. Advances in technology...
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Managing Expectations for Push Notifications
The hallmark of mobile marketing campaigns is the push notification. For the uninitiated, a push notification is essentially a message on the lock screen of a mobile device from a company or business...
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