Eleven Tactics for Financial Institutions to Shift Their Marketing Spend...
Make your marketing dollars work harder! Gain some sensible ideas for how to reallocate a part of your marketing budget to measurable activities that strengthen user relationships.
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Interview: The State Bank
The State Bank continues to differentiate with a mobile perks program powered by Larky.Perks + is was launched in December of 2014. We recently had a chance to sit down with Stacey Webb, Senior Vice...
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Larky Expands Into Canada with Sunshine Coast Credit Union
Ann Arbor, MI – May 16, 2016: Today Larky announced that its client base has extended to Canada. After evaluating Larky’s offering, Sunshine Coast Credit Union in British Columbia has chosen to pilot...
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4 Ways Nudge Will Transform Your Business
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How Company X Increased Engagement Using Nudge
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A Very Interesting Title
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View ArticleHello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! [...] Read More... The post Hello world! appeared first on Nudge.
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Infographic: Skip-A-Pay Success! (2019)
At Larky, we think a lot about communications at the right time and place. We thought it would be interesting to you to see how our mobile engagement platform works for our clients promoting loans. One...
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Location-driven engagement for every mobile banking app
FOR IMMEDIATE RELEASE – FINANCIAL/BUSINESS MEDIA James Burdine, CMO, Larky – 415-952-7598, press@larky.com PRESS RELEASE – FOR IMMEDIATE RELEASE FINANCIAL/BUSINESS MEDIA – Location-driven engagement...
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How to re-engage account holders by prioritizing user experience
The experience an account holder has when interacting with the customer service department, an app interface, or a particular product impacts how committed the person is to a financial institution....
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Increasing FI Brand Awareness and Loyalty in a Noisy Marketplace
We help FIs achieve greater brand awareness and increase loyalty. Every day, we listen and learn from FIs about their need to promote targeted messages in a noisy marketplace. Here’s an infographic...
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Target Offers to Key Audience Segments
Larky’s nudge® engagement platform helps Financial Institutions rethink two age-old marketing ROI questions: 1) how many of my audience members does my FI reach with its billboard spend? 2) how do I...
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How mobile technology is transforming the financial sector
A decade after Apple’s famous “There’s an app for that” campaign debuted, it can be said literally that the world runs on smartphone apps. Apps help us navigate traffic (Waze), order dinner delivery...
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5 Minute Set-up to Send Targeted Messages
Larky’s nudge® engagement platform empowers marketers to get up-and-running quickly, adding geo-location engagement to marketing campaigns without the IT Department needing to take any action. Is your...
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Four Ways Push Notifications Can Increase Engagement
The relationships consumers have with their phones say a great deal about how they spend money and how they connect with the outside world. These are critical aspects of engagement for financial...
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Use Targeted Messages to Influence Buyer Intent
Larky’s nudge® engagement platform enables marketers to target consumers while they are considering a purchase. In the age of mobile first, mobile forward banking, your FI needs to be where your...
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Understanding Gen Z’s Relationship with Financial Institutions
Generation Z is arguably the fastest growing segment of banking customers. According to ABA Banking Journal, Gen Z will soon edge out Millennials and become the largest demographic in the United...
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Are Your Branches Empty?
Larky’s nudge® engagement platform enables marketers to engage with the account holders who aren’t visiting branches. In the age of mobile first, mobile forward banking, your FI needs to be where your...
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