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Helpful Tips to Maximize Customer Lifetime Value
The key to long-term success is not necessarily based on how many customers a business can acquire. Indeed, growing sales (and therefore a customer base) is beneficial, but in today’s financial world,...
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Larky Welcomes Max Miller as Director of Sales
PRESS RELEASE – FOR IMMEDIATE RELEASE FINANCIAL/BUSINESS MEDIA – Larky is pleased to announce the hiring of Max Miller as Director of Sales, working in the company’s Ann Arbor headquarters. In this...
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Online Car Loan Shopping Trends to Watch
It may not be so obvious with the influx of holiday advertisements touting video game systems, pumpkin spice treats and holiday pajamas, but the holiday season is a popular time to purchase a new...
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Increase Card Swipes
Larky’s nudge® engagement platform pushes the right promotion to your account holders at the right time. In the age of mobile first, mobile forward banking, your FI needs to be where your audience is...
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How To Create Meaningful Touchpoints in an Account Holder’s Journey
Gaining customers through quality online experiences is something financial institutions strive for in today’s mobile society. While brick-and-mortar locations still comprise the majority of a...
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Onboarding: Retain New Account Holders
The Cost to Acquire new account holders continues to increase while the trend that 25% of new account holders abandoning a new FI maintains the same rate. Targeting right place, right time onboarding...
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What financial institutions should know about geo-notifications
Do you ever notice that your phone chimes whenever you’re near your favorite restaurant with a promotion about a new appetizer or drink special? Have you become accustomed to receiving a conveniently...
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Integrating FI branches into the omnichannel experience
Mastering the digital marketplace isn’t only essential for retailers. Financial institutions must take advantage of new revenue sources and touchpoints that mobile advertising creates. With a growing...
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Promote Mortgage Rates at Open Houses
Your FI offers competitive mortgage rates, no application fees, and 10 to 30 year terms, but will your account holders think of your loan programs while they are house-hunting? Promoting loan offers...
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Top Mobile Banking App Trends for 2020
With mobile devices, it’s all about the apps. Financial apps are the third most popular mobile application downloaded to devices after social media and weather applications. The growing interest in...
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Promote Loans at Boat Shows
Your FI offers competitive interest rates, no application fees, and the option to make balloon payments, but will your account holders remember your loan programs while they enjoy the Boat Show?...
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Best Practices for Managing Advertising Data
Data is only as good as the planned campaign for understanding an audience, establishing new touch points, and maximizing current ones. However, a financial institution (FIs) must refine the practices...
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Access Softek and Larky Announce Reseller Partnership
The nudge® engagement platform empowers financial institutions to connect with account holders at the right place and time using targeted geo-notification through the Access Softek mobile banking...
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Promote RV Loans at the Camper Dealership
Your FI offers competitive interest rates, no application fees, and the option to make balloon payments, but will your account holders remember the benefits of financing with your FI while they are at...
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Larky Joins Visa’s Fintech Fast Track Program
Larky is working with Visa to deliver the next innovation in payments – FOR IMMEDIATE RELEASE FINANCIAL/BUSINESS MEDIA – Media Contact: James Burdine, Chief Marketing Officer • 415-952-7598 •...
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Top Tips for Creating a Branding Strategy
Branding is one of the oldest, yet most effective, advertising strategies in the American marketplace. While many businesses proclaim to establish a brand, they may not operate in a way that reflects...
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Promote Relevant Offers to the Right Account Holders
Your FI offers competitive interest rates, no application fees, and the option to make balloon payments, but can your marketing team be sure the right loan info is reaching the right account holder?...
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Helping Community Financial Institutions
We wanted to provide you, the Financial Institutions and Strategic Partners we work with each day, an update as we move through these uncharted waters together. Larky activated its Emergency...
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What Community Financial Institutions Do Better Than Big Banks
Community financial institutions are better positioned to make banking easier for retail account holders and business owners alike. It’s a common assumption that community banks and credit unions...
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Helping FIs Support Their Communities
As the Larky team talks to to our community financial institution clients, prospects, and strategic partners, we learn new ways in which they are supporting their communities. Here are two examples of...
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