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One-to-One Communication Outside the Branch
As the Larky team works with our community financial institution clients, prospects, and strategic partners, we learn new ways in which they are supporting their communities. We also listen to them...
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Helping Community FIs Spread Hope
As the Larky team works with our community financial institution clients, prospects, and strategic partners, we learn new ways in which they are supporting their communities and spreading hope. We...
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Engage Millennial and Gen-Z Account Holders with an Audience-Level Approach
As innovation takes the financial sector by storm, account holders are demanding more than ever from their financial institutions (FIs). This especially holds for millennials and Gen Z, who appreciate...
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Five Tips to Create a Successful Lead Generation Campaign
Robust and intelligently designed marketing strategies can make or break a business. Are you sabotaging your own lead generation campaigns? Financial institutions (FIs) rely on solid lead generation...
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Helping Community FIs Communicate Reopening
As the Larky team works with our community financial institution clients, prospects, and strategic partners, we learn new ways in which they are supporting their communities. We also listen to them...
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Top Lead Generation Trends in 2020
Lead generation is the lifeblood of growth in the online marketplace. A successful campaign is agile and responds to the ever-changing landscape of innovation. Read on to learn which lead generation...
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Promote Mortgage Rates to Account Holders
As the Larky team works with our community financial institution clients, prospects, and strategic partners, we learn new ways in which they are supporting the reopening of their communities. We also...
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Managing Expectations for Push Notifications
The hallmark of mobile marketing campaigns is the push notification. For the uninitiated, a push notification is essentially a message on the lock screen of a mobile device from a company or business...
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How to Evolve With Your Audience’s Expectations
Understanding what your audience needs, wants and expects from you is a crucial part of any business model, especially in relation to accessibility and the online experience. Advances in technology...
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How to Keep a Consistent Brand Voice Across All Channels
Community financial institutions (FIs) realize that their brand voice is their distinct identity, but creating an identifiable tone is not enough in itself. Your FI’s brand voice needs to be...
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How To Improve Audience Outreach With Lock-Screen Messaging
For any modern financial institution (FI), one-to-one communication proves to be a valuable messaging tool. In its purest form, it can be used for payment reminders or holiday greetings. But with the...
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How To Improve Audience Outreach with Lock-Screen Messaging
For any financial institution (FI), meeting the anytime-anywhere needs of account holders must be the top priority to hold their own against competitors. Brand exposure is required to highlight this...
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Get a holistic view of millennial and Gen-Z account holder activities
Whether you operate a credit union or a bank, you might be aware of the increasing expectations that modern account holders have for their financial institutions (FIs). From specific lending solutions...
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How account holder segmentation can help your financial institution
Whether you represent a new bank or a credit union, knowing how to improve account holder relationships is essential to your operational success. One of the most effective ways to accomplish this...
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How Financial Institutions Establish Cohesive Brand Outreach
For any financial institution (FI), meeting the anytime-anywhere needs of account holders must be the top priority to hold their own against competitors. Brand exposure is required to highlight this...
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Win Account Holder Loyalty with Mobile Apps
Easy to use, convenient to operate and secure to access, mobile apps transform the way finance information is delivered to account holders by making it available anytime, anywhere. These capabilities...
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How Video Can Help Your FI Connect With Home Audiences
While grappling with everyday activities during the coronavirus outbreak, financial institutions (FI) face a slew of massive challenges. After all, simultaneously complying with physical distancing...
View ArticleNew Faces at Larky as Expansion Steams Ahead
The nudge® engagement platform empowers financial institutions to connect with their audience at the right place and time. – FOR IMMEDIATE RELEASE FINANCIAL/BUSINESS MEDIA – Media Contact: Jamie Reoch...
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10 Contact Methods to Help FIs Reach Their Account Holders
Contacting account holders used to be simple. Financial institutions (FIs) sent letters, and if they wanted the account holder to return something, they included a reply envelope. In fact, even in a...
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The Psychology Behind Push Notifications
“You’ve got mail!” No matter the generation, and even if they don’t know where it came from, most people are pretty familiar with AOL’s iconic three-word push to stay connected. From the moment the...
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